It’s a good idea to include your rates in your media kit if you no longer work on a contra or gifting basis. However, if your audience aligns with the brand and their target market, it is likely the collaboration will be a good fit for you both.
There is no point collaborating with a brand that targets 20-30-year-old women when your main audience is parents in the 35+ demographic. Understanding your audience demographics is not only beneficial to you, but it is also beneficial to companies as their marketing campaigns are targeted to a particular audience segment based on the gender, age and location of their target market. You can also learn more about your social media audience by hunting down your analytics on each social platform, or with your premium Scrunch subscription. Your audience demographics can also be found on Google Analytics and they are an insight for you and marketers to determine who you are actually talking to.
CREATING DIGITAL MEDIA KIT HOW TO
So, you’ve jumped on google analytics and you have NO idea what you’re looking at? Fear not, you’re not the first person to do so, and you’re not in over your head, you just need a little help identifying what all the data means.Ĭheck out our blog to see what you can learn from that data you’re looking at, and how to apply it to your learnings to best prepare your media kit. We recommend using Google Analytics to retrieve this data. It’s important to include figures such as your bounce rate, page views and duration of visitors in this kit, as they are potential determining factors in collaborations. This reinforces to marketers that your audience follows and keeps track of what’s going on within your organisation. Sharing your website stats in your media kit is a great way to showcase the audience you have access to. If you’re on Pinterest, Youtube, Tumblr or SnapChat, include them too! This will give marketers a quick idea of your social media reach with your readers (the people that are likely in their target market) and ensure you are a right fit for their KPI’s.
Include all your social media accounts, such as Instagram, Twitter and Facebook and your followings on each platform. So now that you know what a media kit is here are 7 things you’ll definitely want to include to stand out: 1. This should be something you can proudly present to best represent you. In short, your media kit should be everything an outsiders needs to know about your business-of-Influence, packaged up in a neat and tidy document, ready for presentation.
CREATING DIGITAL MEDIA KIT PLUS
Your media kit should be both creative and informative, plus easy to understand and interpret. A media kit is used as a promotional tool to help raise awareness, showcase your previous work and explain your services. No matter the size, a media kit is an essential marketing tool for any Influencer. But before any of these things go ahead, marketers will request a media kit. There are a number of ways that brands and work with influencers, so you are bound to see a number of different, unique and creative (and some not so much) opportunities land in your inbox, from contra strategies (product in exchange for mention) and affiliate programs to paid collaborations and sponsored ambassador programs.
0 kommentar(er)
